The Emergence of Electronic Word-of-Mouth (EWOM) as a Marketing Tool

As businesses have developed so has marketing, new tools have been developed to aid the marketers task and offer new options for promoting a product or service. Marketers have made use of Television, Radio and Print mediums and with the introduction of the internet they have had a number of new ways to market products and services.

What's the point of an iPad?

So the Apple tablet PC has been launched and it's imaginatively called the iPad, it must really have taken the marketing team a long time to think that one up. First they had to look at their iPod then they took out an 'o' and swapped it with an 'a', it really is genius! So clever in fact that the number 1 twitter topic today is #itampon, which is being constantly linked with